2.21.2013

Handwoven

As a Community Manager, I'm always on the lookout for great social media campaigns. When I saw a series of rug posts by West Elm on Instagram, I was immediately impressed. The photos were simple, to the point, and all held captions that started with, "Postcard from New Delhi". They were interesting, different from other posts that brands typically do, and helped to tell a great brand story. For instance, did you know that the majority of West Elm rugs are handwoven and hand finished? I had no idea.


These photos have stuck in my mind since. How cool is it that they let us into the inner workings of rug making? Days later, as I'm searching for new decor additions for my apartment, guess where I thought to look first? Yup, West Elm. 

And that's the power of social media. 

While exploring options for a rug of my own, I came across some fantastic designs. Which would you choose?


Are any Chicago-based bloggers attending The Everygirl's one year anniversary party tonight? Shoot me a message - Ashley and I are swinging by and I'd love to meet you!

27 comments:

  1. This is such a great campaign that gets its message across without being obvious. I have a West Elm rug and also had no idea it was hand woven. I definitely have a new appreciation for it now.

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  2. I wish I could go to the everygirl event!

    Oh and LOVE your profile pic, so cool girl!

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  3. This is such a great campaign–West Elm always does well, I think. I didn't know you were a community manager...that's so cool!

    Alyssa
    The Glossy Life

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  4. gorgeous rugs! thanks for sharing! www.fashionifancy.com

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  5. Hi Emily — thanks for the kind words! To be clear, the majority of west elm's rugs are handwoven — but there are exceptions! Also, this: http://whatshouldwecallsocialmedia.tumblr.com/post/43492334403/when-someone-writes-a-positive-article-about-my

    Aaron — Manager, Social Media + Digital Content for west elm

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    1. Thanks for the update! "All" has been changed to "majority" in the post. Also, thanks for swinging by, Aaron. It means a lot!

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  6. This is gorgeous! There are some talented people out there.

    -Vogue&Heels
    vogueandheels.wordpress.com

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  7. Wow, this is really cool and great marketing!

    ArteresaLynn.com

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  8. ahhh - major west elm love over here.

    ps: i totally wish i could attend the everygirl anniversary party! its gonna be a fun one!

    x chelsie // mossypants.com

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  9. Those photos are awesome - love West Elm! And this makes me want to buy a new rug/redecorate :)

    Annie
    The Other Side of Gray

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  10. Ugh! I would have loved to go! Too far for me. Have a blast!

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  11. That is so cool!! Wishing I lived in Chicago right now...I'd love to meet you:)
    xoAmy
    www.dreamingincashmere.com

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  12. Nice photos and blog! Amazing talent ♥

    Have a nice week!

    I follow you, follow me back?

    xoxo

    almostfashioon.blogspot.com.br

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  13. love West Elm & that's a super creative way to advertise! Guess I'm going to have to follow them on instagram!

    xo Jackie
    ...livingaftermidnite

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  14. Hope you having fun at the party! and rugs do make a place look awesome.

    xo Meg

    http://meghansilva.blogspot.com

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  15. I love West Elm! Love their rugs, too. Great campaign! xo, Julie
    www.fromproseccotoplaid.com

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  16. So beautiful! Feels like a real treat to have a rug like this. x

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  17. I am in love with the Bazaar Dhurrie rug. I love West Elm and their style.

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  18. Ok this makes so much sense because I am always loving West Elms rugs!

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  19. I love their stuff... It's always stylish and fits any environment!

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  20. I had no idea, but that is so cool! XO Brynn

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  21. Fabulous patterns! Love the pics:)

    http://theprintedsea.blogspot.de

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  22. West Elm rugs are the best. I have been dying for the zebra one...it would be perfect in our living room but we have to get the puppy to stop peeing on the one we have now. Just ready to take that risk on a new on yet! :)

    Jill
    Classy with a Kick

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  23. I have always dreamed of living somewhere with wood floors & beautiful rugs! Now I have even more ideas!
    http://allysonwonderlandphotography.com

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  24. Informative and really cool :) I had no idea they were handmade!! Such a cool idea! xo

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  25. I did not know that, but they are beautiful, and I love area rugs. If I had the space and the money, I'd have dozens.
    Chic on the Cheap

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